About Whitney McLaughlin

Whitney McLaughlin was raised in one of the country’s most formidable real estate dynasties. After graduating from the University of Denver, Whitney was recruited by one of the leading technology companies in San Francisco where she gained invaluable corporate sales experience.

Whitney's extensive experience in sales, coupled with her pre-listing renovation & design experience, gives her the singular ability to guide both buyers and sellers on which home/s to invest in, and how to fully monetize your home with her proprietary “4 P” program: Psychology, Prep, Pricing, and Presentation (marketing). Whitney’s clients have immediate access to her exclusive team of highly regarded Aspen-based architects, general contractors, all subs, and a magazine-worthy design team who assist you in post-purchase improvements or pre-listing improvements done to sell your home for the very highest price.

The Tracy McLaughlin Team has first-hand experience in pre-listing prep for over 600 homes in the San Francisco Bay Area, and multiple homes in Aspen and the Roaring Fork Valley! The Tracy Mclaughlin Team’s proprietary “Four P” program for prepping homes became the subject of the highly regarded book, “Real Estate Rescue: How America Leaves Billions Behind In Residential Real Estate And How To Maximize Your Home’s Value” (Amazon). Whitney and her team are ready to help you today!