What Realtors Need to Know About Millennials

Time cover

Photo from TIME.com

Millennials, in the 18-35 year-old demographic, make up one-third of our current day U.S  population. And according to Sherry Chris, CEO of Better Homes & Garden, over 70 percent of surveyed Millennials said they’d like to buy a home in the next two to three years.  Makes sense since the leading edge of Millennials are now approaching their peak earning years. This article by Yahoo! Finance tells us Millennials are looking for “lifestyle” and “community” when it comes to their first home, and even refer to this demographic as “the next real estate boom.”

While Millenials are usually labeled with negative stereotypes — like narcissistic, fame-obsessed and self interested — take this cover of TIME as an example. There is at least one extremely commendable trait about Millennials… They are the giving generation. According to Dr. Stephen Graves, Millennials are hot-wired with a deep appetite for giving back. These guys are seeking out apparel and shoes that are socially responsible and willing to pay more for them. They’re going on voluntourism trips, and even starting their own companies that give back. 

Fifty percent of global consumers surveyed are willing to pay more for goods and services from companies that have implemented programs to give back to society


Photo from MillennialImpact.com

Who says they won’t feel the same about their realtor? When given the choice of realtors, Millennials are going to choose a realtor who has made a commitment to give back.

So while it seems every industry has jumped on the bandwagon to give back, the real estate industry is already late to the game. Yes, there are thousands of realtors who donate to local charities or sponsor community organizations, but these aren’t tangible enough for Millennials.

Enter Giveback Homes, a new real estate organization giving every realtor, home buyer and seller the opportunity to help build a home for a family in need, exactly what Millennials are looking for. Giveback Homes creates social change through the act of buying and selling a home.

So if you’re a real estate agent looking to connect with the giving generation,Giveback Homes is your answer.

For more about the Millennial Generation: http://www.themillennialimpact.com/2013research